Augmented Reality

Big feelings, small markers.

Our AR works could originally be experienced interactively. After switching off the AR functions on the social media platforms, they are documented here as a video.

Bette showroom

The Bette AR-Experience added a digital level to the showroom. Technical installation situations and product details were vividly conveyed using AR and are documented here as a video.

BMW Museum

We developed several AR applications in the touring car room for the BMW Museum. Visitors were able to experience trophies, vehicles and their technology in a digitally enhanced way - from explanatory content on the trophy wall to a 3D-scanned view under the bonnet of the racing cars. The video documents the original AR experience within the exhibition.

Novelty

For Novum, we realised an AR filter as a digital extension of the project. The work combined graphic elements with movement and interaction and is documented here as a video.

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