Industry & Construction

Repositioning strategies emerge from collaborative workshops and sales materials developed in direct consultation with architects and communication designers. At atelier522, consultancy does not mean receiving a briefing from outside, but rather collaborative development, through the interplay between marketing, sales and product development.

From the initial visual concept to the dynamic presentation: bespoke key visuals, campaign formats and product films that bring material quality and brand ethos to life. Through renderings featuring bespoke architectural and interior designs, they are given a stage tailored to the target audience – whether in print, animation or social media formats.

Analogue and digital experiential spaces as added value for customers and our customers’ customers. They are developed by an interdisciplinary team: drawing on the spatial intuition of architects and interior designers, the graphic and informational input in terms of text and imagery provided by communication design and motion graphics, and the technical expertise of product designers.

From window handles to entire product ranges: our product designers work alongside architects and interior designers who use these products in their own projects – as well as with communication and motion designers. This results in products that are not only visually appealing but also prove their worth in practical use.

Our interdisciplinary shifts in perspective bring our expertise to life for architects, planners and end customers alike. Target-group-specific messaging, product-specific microsites and brand brochures as sales tools, bespoke key visuals and newly created visual languages: striking a balance between technical precision and narrative power.