Location
Tettnang, Germany
Hop farm
… as we all know, once he gets hold of something, he never lets go. We felt exactly the same way when we immersed ourselves in the world of hops. For Hopfengut No20 in Tettnang, we created a cohesive brand concept and brought it to life – both online and offline. And so the former museum was transformed into a whole world of experiences. Added to this were a shop, a small but excellent show brewery, a stylish dining area, a brand-new product range and an event hall. All framed by an exciting, seasonal programme centred on the green gold.
Service phases
LPH 1–5
Total area
1,200 m2
Completion
2023
Information
Location
Tettnang, Germany
Service phases
LPH 1–5
Total area
1,200 m2
Completion
2023
Brand – a fresh take!
From a small hop museum to a thriving hop estate. From a simple hop shoot to a bottled delight for the palate and the eye. We have strategically designed the focus of the business areas: hop cultivation, catering, brewery, shop and museum. A refreshing brand has been established, with a fresh look and a touch of reorganisation – and the perfect distribution strategy. But the journey is far from over here …
Architecture designed purely for pleasure
The architectural redesign of the historic Siegelhalle gives Humulus lupulus the space it deserves. Dining. An event and seminar venue. A farm shop and museum shop selling our own products to enjoy (or treat yourself to). Everywhere here, there are references to the history of hop-growing in Tettnang and at the site itself. And because this special plant only reveals its true character in a beautiful setting, we have naturally incorporated the surrounding landscape into the concept as well.
Multifunctional retail design
Hops are a true chameleon among plants. Wonderfully versatile. A quality that creates an inspiring backdrop for an environment that leaves nothing to be desired. When it comes to shop design, for example. And where the action really is: in the brewery itself. Where the senses are primed for what awaits you, at the latest, during the beer tasting. Or when you try your hand at being a brewer for a day. A multifunctional space, so to speak. With flair.
swipe
Corporate identity & product design
Preserving the old, embracing the new. That sums up the approach behind the redesign of Hopfengut No20’s corporate identity. We have refined the brand message to bring out the full-bodied essence even more intensely. From the logo redesign to brochures, posters, advertisements and postcards.
A lasting brand experience
People no longer just want to enjoy Hopfengut products – they want to show them off! From the range of bottles, which present the beer in a whole new way, right through to a fresh, stylish packaging design. We have created a stimulating and sustainable brand experience that has that certain „something“ about it.
Further projects
Ready for new hospitality?
Subscribe to our newsletter
Newsletter
it's free!
We've detected you might be speaking a different language. Do you want to change to:
German German 
English
German (Switzerland)
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Gymnastics styles. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information