Location
Berlin, DE
Hydro
Cradle-to-Cradle – from origin to origin. For Hydro, this concept becomes a tangible principle: recycled aluminium is given a new lease of life and embodies the circular economy in practice. At «The Greener Manufacturing Show», we translate this philosophy into an exhibition stand that brings sustainability, material expertise and forward thinking to life in a physical space.
Service phases
LPH 1 - 9
Total area
2,400 m2
Interior design
Studio 123
Information
Location
Berlin, DE
Service phases
LPH 1 - 9
Total area
2,400 m2
Interior design
Studio 123
A closer look at the material cycle
A curved exhibition route guides visitors through the cycle of the elements – as an endless loop and a spatial symbol of circularity. Materials become visible, tangible and comprehensible, whilst a light curtain brings movement to the space. Reduced to just a few carefully selected materials, the result is an exhibition stand that conveys the concept of «flow» down to the very last detail.
A carefully planned journey
Hydropower not only shapes Hydro’s aluminium production, but also the design of the entire »journey«. Illustrations, nature photography and digital animations feature across all media – from invitations and table graphics to postcards and atmospheric projections at the exhibition stand. In this way, energy is not merely communicated, but made visually tangible.
Further projects
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