The goal always in sight

On the upper floor, the motto „Run & Train“ is played out over 600 square metres. Reduced, all-black shelving systems are also used here. Illuminated by three-dimensionally arranged fluorescent tubes that not only guide the eye, but also structure the sales area vertically. A combination of gold, black and white perforated sheeting forms separate cubes that serve as walk-on stages for the presentation of goods. Targeted compositions create selective highlights, while a well thought-out choice of materials emphasises the presence of the products.