SRAM

Room for new ideas

Interior & Exhibition Design

Spaces come to life: from the new office to the exhibition stand. Technology, performance and a spirit of adventure come together to create a brand identity for everyone who thinks ahead, feels faster and seeks new paths.

Location
Schweinfurt, Germany
Service phases
LPH 1 - 9
Total area
approx. 520 m2
Completion
June 2026
Number of jobs
50 places

Workspaces that combine structure, team spirit and brand identity

A versatile spatial concept was developed for the new SRAM office in Schweinfurt, bringing the ‘New Work’ philosophy to life. Clear departmental structures, flexible workspaces, soundproofed meeting rooms, a lounge, a kitchenette and functional storage solutions create a working environment that supports concentration, collaboration and efficient processes. Key design features such as wood, exposed concrete ceilings and striking black elements translate SRAM’s identity into a modern office space.

Developed together, designed with sustainability in mind

Through strategic consultancy, workshops and dialogue with staff, the foundations were laid for a future-proof working environment. Existing structures were further developed and translated into a flexible spatial concept.

Endless possibilities for top performances

The 550 m2 A large exhibition stand at Eurobike 2022 translated SRAM’s vision into a modular, sustainable spatial concept. Movable wooden boxes, flight cases and displays created flexible presentation areas for products, images and screens. At the centre: a multifunctional shipping container serving as a meeting room, bar and stage for the brand.

Customised, modular and sustainable

Each flight case is versatile: it features lighting, interchangeable back panels and modular base plates to accommodate different set-ups. The lightweight poplar wood makes it easy to handle, whilst CI-compliant details such as coiled cables and red heavy-duty wheels reinforce the brand identity.

Further projects

Ready for new hospitality?

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