Wicona

The new heartbeat of the construction industry

There are 200 million tonnes of aluminium in buildings worldwide – ready to be recycled. With Hydro CIRCAL, Wicona turns old materials into new solutions. Our website and sustainability campaign are driving the vision for a city of the future that thinks ahead when it comes to resources.

Wicona Worldwide

We have reimagined Wicona’s corporate identity and website – based on a clear target audience analysis and a consistent UX+UI concept. The result is a smart entry point for architects, Planners and investors. To coincide with BAU 2019, this was turned into a cross-channel campaign with a clear message: Join a revolution!

A vibrant production

Visionary construction means taking the future and our resources seriously. For Wicona, we created a thought-provoking installation made of aluminium profiles at BAU Munich 2019: a pulsating organ that brings sustainability to life in a way that is visible, audible and powerfully immersive.

Campaigns for and with a view to the future

Wicona relies on certified aluminium systems containing at least 75 per cent recycled end-of-life aluminium. The vision: a city of the future built using renewable resources. We have brought this vision to life in campaign videos that combine technical sophistication with aesthetic appeal – a hopeful glimpse of tomorrow.

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