BWB

Beneath the surface

With Permagrey, BWB unveils a world of timeless anthracite shades for architecture with a distinctive character. To this end, we developed a striking message and a key visual that brings the colour, material and surface to life, combining functional appeal with a stunning aesthetic.

See. Marvel. Touch.

Aluminium components become a durable design surface – long-lasting, versatile and created for architecture with character. For the market launch, we developed a clear message, striking visuals and packaging that brings the materiality of the collection to life. A stylish sample box invites you not just to see the colours, but to experience them: look at them, touch them, and be inspired.

Truly digital

Every product deserves a platform that showcases its quality. For the collection, we developed a digital presentation featuring concise texts, striking images and a clear visual language. The landing page, newsletter, banners and social media all work together to create a cohesive brand identity that perfectly captures aesthetics, quality and durability.

Wonderfully versatile

Anodising with Permagrey does not scratch the surface – it transforms it from within. Sustainable and long-lasting. To authentically convey these attributes, we literally immersed ourselves in our key visual. We placed the physical manufacturing process at the centre of the scene as an aesthetic moving image, thereby making the transformation of unprotected metal into durable Permagrey aluminium a visual experience.

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