ray executive - Crafted for Leaders
For the product launch of ray executive, we took on the conception, storytelling and creative direction of the campaign film.
Behind-the-scenes photos were also taken to document the creation process and create additional content for the brand communication.
ray work - hitting the right note
ray work was developed for versatile working environments - from the office to the home office. Clear design language, precise workmanship and flexible construction meet well thought-out materials. At atelier 522, we were able to realise this claim holistically - from strategy to execution.
For the grand entrance
Strong visual material requires an equally strong web presence: we developed a one-pager for ray work that clearly structures and visually presents content. Generous imagery, short texts and moving images provide orientation - and also deliver content for social media.
Aesthetic order
The sample box from ray work combines the design language of tomorrow in elegant midnight blue. It supports model selection with high-quality material samples and at the same time provides inspiration for working environments - an aesthetic, well thought-out tool for sales.
More space for stories
Digital is read differently than print: shorter, faster, more selective. That's why we have also designed a reduced print brochure - with poetic moments and a deeper insight into the world of ray work.
wave - elegance in flowing form
For the launch of the wave conference table, we developed a campaign film that succinctly showcases design, function and versatility. A clear visual language shows form, technology and variety - for sophisticated working environments.
Experience at the POS
The minimalist concept of ray work is also convincing at the POS: despite the limited space, the product is effectively staged. A roll-up, the product itself and a drawer system with material samples make it a holistic experience.
German 
English 
German (Switzerland)