How does a philosophy become a distinctive brand?
We develop communication based on a precise understanding of the brand, people and context. Strategy, visual identity, language and design form the basis for a brand identity that provides guidance and creates recognisability. Our scope ranges from brand development and corporate design, through analogue and digital communication, to campaigns, websites and spatial information systems. Depending on the brief, communication design, motion design, architecture, interior design and product design are directly interwoven. As a result, communication emerges not as the sum of individual measures, but as a coherent system with a clear identity.
Through workshops and collaborative strategy-building processes, we refine positioning, values, target audiences and key messages. We bring together different perspectives and translate them into a clear strategic direction.
This lays the foundations for identity, communication and all other design decisions.
A visual identity gives a brand its expression, character and recognisability. Based on the brand’s positioning and values, we develop a distinctive visual language comprising typography, colour, imagery and graphic principles.
The result is not a rigid visual identity, but a flexible system that can be applied consistently and with its own distinctive character across a range of applications.
Effective communication not only makes content visible, but also ensures it is understood. We organise, prioritise and structure information, and translate it into communication media that precisely combine content, language and design.
The focus is on clarity, guidance and a visual quality that conveys a brand’s character down to the very last detail.
Digital applications must be intuitive to use whilst retaining their own distinct character. We combine structure, user guidance and visual identity to create coherent digital experiences.
Through motion design, we make targeted use of movement and interaction to provide guidance, convey content and bring brands to life in the digital space.
A strong campaign starts with a compelling idea. Drawing on the message, target audience and context, we develop visual and content concepts that can be brought to life across a range of channels and formats.
In this process, each medium is given its own distinctive character, whilst the concept, ethos and recognisability are preserved.
Wayfinding is an integral part of designing a place. We develop information and wayfinding systems that make spatial relationships clear whilst also reinforcing a place’s identity.
Through collaboration with architecture, interior design, product design and motion design, graphics, structural elements and media content are tailored to the spatial context right from the outset.
Messepark
Room for something new
Swisspearl
Building envelopes and living spaces
MUKS Toy Museum Riehen
More room for adventure
eggersmann
Reinventing the kitchen
Wicona
The new heartbeat of the construction industry
Hydro
Everything in flux
Ceramic District
Making the invisible visible
BWB
Beneath the surface
Alucobond
Stories with depth
German German 
English
German (Switzerland)
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