From the exhibition stand to the point of sale

Since 2011, we have been working with VAUDE on a modular trade fair and retail concept that combines nature, functionality and the brand’s identity. At its heart is a flexible, modular wooden system that is reconfigured year after year – at trade fairs such as ISPO, Eurobike and Outdoor, as well as at the point of sale. Themes such as Green Shape are also brought to life in the physical space: through paper installations, selected recycled materials and evocative imagery. The result is a versatile brand identity whose elements are constantly repurposed, from the trade fair stand right through to the shop.