From the exhibition stand to the point of sale

Since 2011, we have been working with VAUDE on a modular trade fair and retail concept that combines nature, functionality and the brand’s identity. At its heart lies a flexible, modular wooden system that is reimagined year after year – at trade fairs such as ISPO, Eurobike and Outdoor, as well as at the point of sale. Themes such as Green Shape are also brought to life spatially: through installations made from eco-paper, recycled materials and evocative imagery. The result is a presentation that consistently takes sustainability to the next level – from the trade fair stand right through to the shop.