Clean lines for easy navigation in a three-dimensional space. The result is a system of visual wayfinding aids. Based on specially designed columns and architectural surfaces, the system features typography and pictograms that guide visitors purposefully through every part of the company without drawing undue attention to themselves. Across the car park and into the foyer. From the basement to the roof. Across the in-house sports trail to the delivery area. Inspired by existing vertical structures within the building, we also developed barcode-like wayfinding elements that create a visual link to the company’s professional identity.

What do pictograms have to do with product design? Quite a lot, if you take a look at our project for Promega. We gave everything inside and outside the building that could and should serve as a point of reference a distinctive icon with high visibility: whether it’s the gym, the lockers or the toilets – the taxi rank or the e-bike parking area. Implemented in a style that is both modern and timeless. A graphically distinctive hallmark that we have imprinted on Promega through our holistic graphic design concept, and which has become an integral part of the company’s corporate identity.