MUKS Toy Museum Riehen

More room for adventure

A little monkey, a horse and a whole suitcase full of gold coins meet talented and inventive daredevils with a fantastic knack for turning the day on its head. Children’s world is free, full of discovery, wild, strong, intuitive and boundless. Children are immune to pragmatism and constantly remind us of what we actually wanted to be. So what could be more exciting than seeing the world through a child’s eyes?

Location
Riehen, Switzerland
Services
Branding, signage
Total area
??? m2
Completion
2018

Discover with all your senses

The former Toy, Village and Vineyard Museum in Riehen has been transformed into the MUKS – Museum of Culture and Play Riehen. It is a truly special place offering a variety of interactive experiences, inviting visitors to explore with all their senses. We have given MUKS a completely new identity and are excited to see how the four striking capital letters will feature in the spaces both inside and outside the museum in future.

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Communicates in a striking way

To mark the reopening, we too tapped into our inner child and dived headfirst into both the letter box and the paint pot. With a fresh burst of inspiration, we’ve reimagined the entire brand identity of the Museum für Kultur und Spiel Riehen: from designing a new logo and the full range of stationery to colourful opening posters and leaflets. As a result, the museum already shines brightly for young and old alike even before they step inside. A colourful bouquet of creativity, complemented by additional products for the in-house shop – such as pins, admission stickers, price tags and name tags – beautifully encapsulates the MUKS as a complete experience.

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