New narrative spaces between steel profiles
In the strategic concept, the approach of placing steel at the centre as a sustainable and durable design material wins out: With »Steel is our nature», we uncover the brand message - which from now on will be told right down to product level. The profile systems, as the true heroes of the story, are each given their own claim and thus a character. In a highly technical industry, this creates space for product relationships and, between the many standards and data sheets, room for a wink.
Slender steel, sublime nature and lots of architecture
Architecture likes to take nature as its model and at the same time forms a relationship with it. The newly developed visual language tells of this - and that Forster is also aware of this - with expressive architecture merging with landscape panoramas. The product becomes the mediator of this successful relationship. The collage style has a high recognition value and unmistakably conveys the claim »Steel is our nature«.
Avatar for profile systems
From the outside, steel profiles look very similar. It's the inside that makes the difference. And customers should be able to visualise this as quickly, closely and digitally as possible. That's why the rendering team files out various views for all product variants where shootings reach their limits, so that every detail comes into its own. In the same way, photorealistic, atmospheric system visuals are created, which show the products in the context of the building, as well as films on selected new products. In this way, Forster keeps up with the visual state-of-the-art.
User Journey
The new brand design will be realised first and foremost through a redesign of the website. This should be emotionally appealing and »fashionable«, but at the same time meet the factual and technical tone of the industry. In addition, the proximity to the parent company must be visible. An appealing and simple user journey to the products is the UX goal. On the way there, we provide inspiration for the architecture sector. The colour scheme, content structure, wireframe prototypes, expressive visuals and interactive touchpoints that are a joy to swipe, slide and click are created one after the other. The technical highlight is the product platform with flexible filters, as known from online stores. A large proportion of the texts across all levels are also created in atelier 522.
From values communication to the CD manual
Forster is breaking new ground in marketing and sales with a range of print media. In the redesign of the annual magazine, we help to visualise references that have not yet been completed by means of a virtual replica; we rework the topic of sustainability editorially and bring it into the spotlight with information graphics. At the same time, a leporello breaks down the complex content of the strategy processes for employees. All media follow the newly developed design guidelines, which we clearly set out in an interactive design manual. Digital, of course.
German 
English 
German (Switzerland)