Impressive user experience at all levels

With the integration of the Trade Show Experience within the new digital sales tool, we are going one step further and allowing visitors to immerse themselves in the city of the future - with 360° insights „around the brand“. New paths that lead to a holistic brand experience and strengthen Roto's digital orientation.

Come in!

Since 2014, we have had the privilege of designing the exhibition stands on several occasions for the leading technologists at Roto Fenster- und Türtechnologie GmbH. At BAU in Munich and Fensterbau Frontale in Nuremberg, we have demonstrated how to make exciting use of space and showcase products effectively. Across approximately 1,200 square metres, we have created the ideal exhibition environment for the company. From the overarching theme through the entire communication strategy to the presentation of products and both analogue and digital information sources. Literally well thought-out, from the ground floor to the gable.

Visual Identity

What would houses be without windows and doors? They connect the outside with the inside. And vice versa. To ensure that these architectural elements not only look beautiful, but also function perfectly, Roto creates exemplary mechanics that are usually hidden from view. We took on the existing corporate identity and wrote communication stories. We analysed the existing visual language, developed a new one and embedded every single product - every service - beautifully into it.

Showroom in 3D

Miniature houses in which Roto products can be discovered directly. Individual window handles that are lined up to form an oversized window handle in the room. Or pure information that transitions from two-dimensional graphics to three-dimensionality. With sealing strips that transform into an expansive installation. Staging is (almost) everything. And how do you realise the theme of cooperation at a construction trade fair? With the right tools! A red nail for every Roto partner. Placed on a world map that makes all locations visible. A design that hits the nail on the head and skilfully provides a common thread for marketing and sales.

Product design that invites you to touch it

Grippy was the brief that prompted us to start working with Roto. We wanted a window handle with no frills. And because we are not only good at driving off the beaten track, but can also be straightforward, we designed a window handle that precisely meets the company's requirements in terms of aesthetics, feel and economy. Professional craftsmanship that led us to redesign the existing product lines.