Location
Tettnang, Germany
Tettnanger Krone
Quality is about stripping everything down to the essentials. This is our guiding principle, and at Tettnanger Krone it hits the mark – both visually and in terms of flavour. True to tradition and the German Purity Law of 1516, Tettnanger Krone beers are brewed using the finest aromatic hops and still using direct heating, before being stored in deep vaulted cellars for up to three months. We have given the brand a redesign and a consistent corporate identity that puts the finishing touch to our guiding philosophy. As a result, the popular ‘Kronen’ beer now shines in a new guise.
Service phases
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Total area
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Completion
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Information
Location
Tettnang, Germany
Service phases
LPH ? – ?
Total area
? m2
Completion
???
Magic Potion Communication Design
A product that captivates its target audience – across all channels. With our communication design for the Tettnanger Krone, we’ve achieved exactly what we set out to do: boundless enthusiasm. Online. Offline. Between the lines. Thanks to creative image and product leaflets, tasteful corporate stationery, and both analogue and digital sales tools, all the senses are catered for with good taste.
Searching for clues
Seven generations of history, experience and brewing expertise have made the Tettnanger Krone what it is today. You can find fascinating insights into its history on the newly redesigned website. You’ll also find everything you need to know about the Kronenbrauerei brewery, the Brauereigasthof pub and the guest rooms. Our concept now clearly distinguishes these from one another, making them recognisable as separate segments. All in keeping with the new corporate design, of course. This makes it a real pleasure to browse through the past – and the present – online.
Pop!
What would a bottle be without the right logo? We’ve adapted the bottle labels for this long-established brand to its new, minimalist design language. Focusing on what really matters, of course – the contents – which now come across as clearly and memorably as the beer itself. Quality really does stand out from the crowd. Thanks to the eye-catching variety labelling, this is now also evident on the shop floor.
Glassworks
The „Transparent Factory with Culinary Accompaniment“ has the potential to become not only a tourist attraction but also an attractive meeting place in and for Tettnang and its residents. Production will be modernised and enhanced with contemporary architecture. In the new building, we will make the Südhaus, the fermentation cellar and parts of the storage cellar visible to the public. Complemented by the integrated catering facilities, this will provide more space for the Tettnanger Krone experience. An exciting symbiosis of modernity and tradition that creates an authentic brand experience and enriches the town with a major visitor attraction.
Further projects
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