
The new brand identity gave rise to the «Journey of Light» – a spatial journey through different lighting moods, temperatures and atmospheres. From cool, clear areas, it leads step by step into a warm centre, whilst the story – from the initial idea to the finished product – also takes shape. At the heart of the stand is an open space designed to welcome visitors, creating an area for conversation, encounters and spending time together.


The presentation of the lights continues in motion. Specially developed motion content accompanies selected products, highlighting their features and translating them into visual stories. In this way, light is not merely displayed, but experienced – on a journey from the initial atmosphere right to the heart of the brand.


»It's all about shape and movement«
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