Shaping. Since 1924.
With a clear vision and a deep understanding of Jos Berchtold’s history, the slogan was born: Shaping. Since 1924. The slogan is short, concise and distils the essence of the brand. It sums up the company’s culture and philosophy and reflects its commitment to combining tradition with innovation for a century.
From Form to Tradition
A new logo was created to mark the anniversary: a ‘100’ made up of doors of various shapes. The logo symbolises the diversity and richness of the solutions that Jos Berchtold has created over the course of a century.
The Magic of Doors
The film’s concept is based on an emotional idea: the magic of doors and the enchantment they bring to everyday life. After all, doors are far more than just functional elements. They open up new spaces and create magical moments. The film tells the story of everyday life in the workshop, where tradition meets innovation and craftsmanship is practised to the highest standard.
With fascination and passion
For a century, Jos Berchtold has embodied values such as quality, precision and innovation. Long-serving staff and young talent work hand in hand, sharing knowledge and achieving great things together. The film succeeds in conveying the fascination and passion for the craft, whilst at the same time building a bridge to the next 100 years.
Here’s to the next 100 years
The execution of this campaign demonstrates once again just how powerful the combination of creativity, craftsmanship and emotional storytelling can be. We are delighted to be part of this special journey and to play a small part in Jos Berchtold’s success story through this campaign.
German 
English 
German (Switzerland)