Schiesser

Attractive. Naturally!

Interior & Exhibition Design
Product & Industrial Design

Tradition is at its strongest when it continues to evolve. Since 1875, Schiesser has stood for quality, a close connection with customers and consistency. We have translated these values into a new shop concept – emotional, authentic, well thought-out and contemporary. For a shopping experience that brings generations together.

Locations
64
Service phases
LPH 1 - 9
Total area
15,000 m2
Design
atelier 522

A clear approach to the classics

A brand remains vibrant if it is allowed to reinvent itself. For Schiesser, we have reimagined the brand strategy, retail design and product range – from a recycled pasture fence as a point-of-sale element to functional and aesthetic gender-neutral design and digital brand imagery. In this way, history is transformed into a contemporary identity with character.

Retrospective spatial presentation

A washing line, sewing thread, clothes pegs: familiar everyday images become powerful brand symbols. The washing line playfully showcases the Schiesser logo, whilst 36,240 wooden pegs draw the eye upwards – and guide customers into the shop. Like a red carpet. Only different.

Product Design: Sell-in & Window Displays

Product displays that skilfully showcase Schiesser products and become eye-catchers in their own right. Our designs for sell-in and window displays are versatile – ranging from laundry trolleys for bikinis or woollens to an elegant aviary that provides a playful contrast to the clean-lined concept.

Further projects

Ready for new hospitality?

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