Product & Industrial Design

Not every trend is relevant. What matters is what can be meaningfully applied to the product, brand and application.

We analyse social, technological and design trends with a focus on colours, materials, finishes and manufacturing processes.

This provides sound inspiration and creative guidelines for product development, the product range and future applications.

Good products stem from a precise understanding of people, usage and the market.

We examine needs, usage contexts and existing offerings, and analyse product ranges in terms of their structure, overlaps, gaps and potential for development. In this way, we create a robust foundation for positioning, product architecture and the targeted further development of products and product families.

A good product combines creative originality with function, design and manufacturability.

We develop products and product systems for specific applications, spatial contexts and mass production processes. We consider usage, ergonomics, materials, design, manufacturing and branding as an integrated whole right from the outset.

Through research, sketches, variant studies, CAD models, visualisations and prototypes, we develop ideas step by step into a robust solution. In doing so, we consider both the individual product and its integration into product ranges, product families and overarching design systems.

Striking a balance between functional presentation and artistic design, we develop elements that showcase products and define spaces.

We design displays, presentation systems, bespoke furniture and fitted elements for retail spaces, showrooms, trade fairs, exhibitions and bespoke interior concepts.

Material, proportion, construction and function are taken into account just as much as visual flow, lighting, graphics and media content. Through the interplay of architecture, interior design, communication design and motion design, solutions are created in which the object, the space and the presentation are harmonised from the outset.