Retail & Brand Spaces

Brands become credible within a space when their ethos, products and atmosphere speak the same language.

We translate brand identity into spatial concepts and combine architecture, materials, lighting, furnishings, communication and product presentation to create a cohesive, self-contained whole.

This is how brand worlds and showrooms are created that place products in the right context, convey a sense of identity and establish a lasting link between a location and the brand.

Good retail combines a clear brand experience with a sales area that simply works.

We develop stores, shops and shop-in-shop concepts based on the interplay between product range, target audience, customer journey and spatial requirements. We take into account customer flow, product presentation, advice and service right from the start.

This results in retail spaces that help customers find their way around, showcase products effectively and bring the brand to life through the choice of materials and attention to detail.

Temporary spaces need to make a strong impression in a short space of time.

We design exhibition stands, pop-ups and temporary brand spaces that succinctly convey a clear concept through their spatial design. Architecture, display systems, graphics, lighting and multimedia content are developed as a cohesive whole.

We take flexible designs, changing requirements and reusability into account right from the start. This results in striking displays that make an impact even in limited spaces.

A brand experience begins before you even enter the shop and does not end at the shop door.

We consider a brand’s various touchpoints in context and use this to develop a coherent customer journey. Wayfinding, visual identities, communication and digital content guide people through the space and combine information with experience.

The interplay between communication design, motion design and spatial design creates a consistent brand communication strategy across physical and digital touchpoints.

The retail experience improves when shops become places where people can meet.

We integrate areas for arrival, advice, interaction, dining and relaxation into retail and brand spaces, tailoring them to their intended use, the brand and the spatial atmosphere.

This creates places where people not only discover products, but also enjoy spending time – and where a visit can lead to a lasting relationship with the brand.